The mapEdit

Decide if the map itself will be used as the main means of following the tour route. As with any map indicate North using an arrow placed in a spare corner of the map and not covering any important information. This will allow the user to orientate the map correctly when the are on the tour. It is traditional that North is at the top of the page.
Remember that people could be arriving in the tour area by car, bus, coach, train, bike or in larger cities using Trams, Metro or Underground. It is useful to clearly indicate public transport stops on the map together with station names or tram and bus route numbers.
Car parking facilities should also be indicated together with an indication of any charges - remember the old maxim of “no unpleasant surprises” - these include discovering Parking Restrictions or Limited Waiting times at what is shown on your map as a place to park.
Sometimes it is better not to overload your visitor with too much detail in the map because if they get lost or have difficulty finding a location on the map it will be the map that is blamed - not the map reader!!

Good landmarks include Rivers, Bridges and ‘Boulevards’ because they are easily identified and difficult to alter or remove.
Give some idea of map scale, either by indicating walking distances or time. There is nothing worse than finding it takes an hour to travel a centimetre on the map when it looks like a 5-minute walk.

The Tour as a Tool to Communicate a MessageEdit

As we mentioned earlier in this guide, the Audio Tour is a very effective way of communicating a message. It is perhaps useful to examine in more detail the different roles that Audio Tours can play.
Traditional tours provide visitors with information, rather like an audio guidebook. However, we are now seeing some new and interesting roles for the Audio Tour. Environmental pressure groups are building tours to present the case for environmental protection and remediation.
The Invisible 5 driving tour tells the story of the various environmental threats and pressures that exist along the route of the I5 Interstate from Los Angeles to San Francisco. The I5 tour chooses to present the local community perspective on emmissions and other adverse impacts emanating from Government, Industry and Agriculture.
While this form of lobbying is undeniably innovative it mostly targets those travelling the I5 for non-tourist purposes as it graphically details the toxins, carcinogens and other environmental threats to those in the proximity of I5.

Transit ToursEdit

The I5 tour mentioned above is an example of a transit tour. This type of tour is intended specifically for those 'transiting' through an area, often on a motorway or highway. A transit tour is written from a different standpoint to the 'explorer' tour.
It is designed as a linear tour from Point A to Point B or Point B to Point A. The producer will usually create two versions of the tour but may only have to produce a single map detailing points of interest.
A well designed transit tour will give the traveller interesting and relevant information about the area through which they are travelling but will limit references to stopping places to those that are near to the main route (less than two minutes drive time). Any stops mentioned should offer facilities that are of use to the traveller – restrooms, quick service cafe's and diners and petrol or gas stations.

Go To Audio Tour Components
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